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The dynamism of fashion industry has forced retailers to desire low cost, versatility, flexibility and quality in design and speed to market. Highly competitive fashion market constantly needs to „refresh‟ product ranges which led to the appearance of small collections of merchandise. The rich traditional heritage, across the length and width of our country, offers diverse inspiration to the textile designers today. In this context, the designs of Manipur both architectural as well as textile designs were explored as an option to develop a new range of lifestyle products which is unique and distinct in its category. The study was an attempt to develop lifestyle products through surface enrichment using transfer printing. Textiles and architectural designs of Manipur were collected form secondary sources and adapted through CorelDraw for suitability to printing without compromising their traditional values. This involves various steps like formation of line design patterns, design combinations, design arrangements and colour ways. Out of the five aesthetic parameters, printing quality scored the highest weighted mean score followed by the parameter uniqueness of motifs and design arrangement and aesthetic parameter suitability of colour combination used in design arrangement scored the least weighted mean score. Overall, the printed kurti was accepted by the consumers. | Designing of Kurti using traditional designs of manipur through transfer printing
