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An exploratory study on internet utilization pattern among farmers is conducted in the central zone of Uttar Pradesh. Examine study, Information sharing and entertainment related factors that may affect the adoption of an innovation or product such as personal computer laptop mobile etc. For the study, a scale was developed by Department of Agricultural extension to measure internet utilization pattern of 225 farmers and farmers were approached personally by the investigator for the collection of relevant data the result of study suggests that most of the respondents have the positive effect on their overall performance due to digital services use. | Digital services’ utilization pattern among farmers of central zone Uttar Pradesh, India
