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Chapter 1 - Trade and investment in a global economy. The main goals of this chapter are to: Introduce the student to the contemporary issues in international trade and investment, define international business and its main components and illustrate the importance of technology in driving the globalisation of products and markets, identify the entities involved in international trade and investment and explore the changing nature of firms that do business outside their national borders. | Lecture International trade and investment (2/e): Chapter 1 - John Gionea
