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The objective of this article is to study E-san identity through online social media. The study data and information are collected from 15 E-san folksongs that broadcast in online social media selected only songs that earn more than 10 million views. It is found that folksongs on online social media, to date, has much influenced E-san identity, since online social media is easily connected with common people. As a result, people no matter where they live are able to acknowledge and understand E-san identity. | E-SAN FOLKSONGS E-SAN IDENTITY AND SOCIAL MEDIA Hataiwan Maneewong Ph.D. Student of Thai Language Faculty of Humanities and Social Sciences Khon Kaen University Thailand Lecturer of Nakhon Ratchasima RaJabhat University. Rattana Chanthao jratta@kku.ac.th Faculty of Humanities and Social Sciences Khon Kaen University Thailand Abstract The objective of this article is to study E-san identity through online social media. The study data and information are collected from 15 E-san folksongs that broadcast in online social media selected only songs that earn more than 10 million views. It is found that folksongs on online social media to date has much influenced E-san identity since online social media is easily connected with common people. As a result people no matter where they live are able to acknowledge and understand E-san identity. Key Words Identity E-san Online Social Media E-san Folksongs 1. Introduction E-san region is the largest region of Thailand so E-san identity study is interesting as E-san region aspect is different from other regions in many ways. Importantly E-san region consists of various groups of people such as E-san-Laotian Laotian from Laos Kuy Nyaw Tai Phuan Phu Thai etc. These groups of races have their own history and tradition before. There are sources providing information for the identity study especially from anthropological study such as legends tales rituals and folksongs. 2. E-san Folksongs Thai songs has evolved for a long time from native folksongs lullabies Pleng Kiaw Khao Pleng Mho Lam Mho Kan Pleng Bog to present folksongs Kingkaew Attakorn 1976 . These songs contain different contents and melodies according to environment and way of life of each locality particularly folksongs which is one of the literatures that narrate local stories efficiently. Wit Sivasriyanon 1971 95-97 stated that literatures and society influence each other since literatures recorded stories of a society in that time intentionally or unintentionally by .
