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Betel vine (Piper betle L. ) in India is grown as an important cash crop across the states, of Andhra Pradesh, Karnataka, Kerala, and Tamil Nadu, Assam, Bihar, Madhya Pradesh, Maharashtra, Odisha, Tripura, Uttar Pradesh and West Bengal. The Indian betel leaves are in great demand in several countries like where demand far exceeds the local supply. Cultivation of betel vine is one of the most important horticultural crops, is gradually increasing its popularity in the Nadia districts as cash crop. A study was undertaken in Nadia district of West Bengal for analysis of constraints faced by the farmers in betelvine cultivation covering four blocks Karimpur 1, Karimpur 2, Krishnagang and Chakdaha taking eight villages selected purposively where the crop is grown as a major crop. A total 200 betel vine growers were selected randomly from eight villages. It is observed that investment on betel vine cultivation is profitable and attractive in these areas but due to inadequate information regarding Betel vine production, almost cent per cent growers were using their own traditional planting material since long and growing their crops with their indigenous knowledge, skill and their past experiences. They have little knowledge regarding the improved method of cultivation. The study further indicated that the second most important constraint found was high cost of Boroj construction followed by lack of adoption of plant protection measures by the farmers. Based on the study following recommendations are made for enhancing the profitably of betel vine cultivation in the study area that the farmers should have easy access to information in related to production management and marketing aspects. | Constraints faced by the betel vine growers in Nadia district of west Bengal, India