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A study of factors affecting online buying behavior of students

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Online shopping has been emerged with fresh idea and has created endless opportunities for all. India has ranked in online shopping after Japan and America. This is primarily due to the fact that internet penetration is very fast and secondly the inclination and interest of massive youth population toward online shopping. This paper examines the key factors which affect buying motives of students of MPUAT, Udaipur for online buying or e-shopping. | A study of factors affecting online buying behavior of students

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