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Impact of relations between employees and customers to the customers’ positive Word-of-Mouth in real estate industry

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The study aims to explore and measure the relationship between employees and customers impacting positively to the word-of-mouth of customers who bought house from the real estate developers in Ho Chi Minh City. The study was based on survey data from 300 customers who bought house from the real estate developers in Ho Chi Minh City and using techniques of Cronbach Alpha analysis and Exploratory Factor Analysis (EFA). | Impact of relations between employees and customers to the customers’ positive Word-of-Mouth in real estate industry

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