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WHO’S THERE? Seth Godin’s Incomplete Guide to Blogs and the New Web ©2005, Do You Zoom, Inc. This ebook is protected under the Creative Commons license. No commercial use, no changes. Feel free to share it, post it, print it, or copy it. This ebook is available for free by visiting http://www.sethgodin.com. Click on my head to find my blog. If you bought it, you paid too much. In return, I’d consider it a mutual favor if you’d click here: http://feeds.feedburner.com/typepad/sethsmainblog and subscribe to the RSS feed of my blog. You get the latest on my doings, and I get to find you when. | 2005 Do You Zoom Inc. creative o commons This ebook is protected under the Creative Commons license. No commercial use no changes. Feel free to share it post it print it or copy it. This ebook is available for free by visiting http www.sethgodin.com. Click on my head to find my blog. If you bought it you paid too much. In return I d consider it a mutual favor if you d click here http feeds.feedburner.com typepad sethsmainblog and subscribe to the RSS feed of my blog. You get the latest on my doings and I get to find you when I ve got something neat to share. Like my new ebooks or the latest on my new secret project. Note To read the document the easiest way hit control L or choose WINDOW-- FULL SCREEN ViEw or VIEW -- FULL SCREEN. or just CLICK HERE. Then you can advance with the arrow keys. To return to your computer hit ESC. CLICK TO DONATE Thanks for reading. Who s There Seth Godin 1 Just about everything that the web was built on is disappearing. Fast. If you re confused join the club. The rules are different and everything is new. Every few years it seems some pundit announces that this time it s different that all the rules have changed and the big guys should watch out. Let s see the last time that happened was seven years ago. And we saw the music industry tank politics change forever JetBlue mop the floor with Delta and American Amazon continue to give agita to retailers in the real world and oh yes the TV networks destroyed. Well it s happening again. This time you re ready. I wrote this ebook to help you understand a few simple rules that will make it crystal-clear what s at stake and how it works. How s that for a promise This is not a faq and it s not the blogging bible and it s incomplete and you may very well already realize everything that s in here. But my guess is that you and your team haven t focused all your energy and all your efforts on maximizing along some of these principles. That s why I wrote them .

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