Đang chuẩn bị nút TẢI XUỐNG, xin hãy chờ
Tải xuống
Contents: Community Involvement, Corporate Philanthropy or Business Giving, The Loss of Jobs. | © 2015 Cengage Learning Chapter 16 Business and Community Stakeholders © 2015 Cengage Learning Learning Outcomes Identify and discuss two basic ways of business giving. Discuss reasons for community involvement, various types of community projects, and management of community stakeholders. Explain the pros and cons of corporate philanthropy, provide a brief history of corporate philanthropy, and explain why and to whom companies give. Differentiate between strategic philanthropy, cause-related marketing, and cause branding. Characterize the nature of offshoring and the movement toward reshoring. Address steps that a business or plant might take before a decision to close is made. Identify strategies that a business or plant might employ after a decision to close has been made. © 2015 Cengage Learning Chapter Outline Community Involvement Corporate Philanthropy or Business Giving The Loss of Jobs Summary Key Terms © 2015 Cengage Learning Business and Community . | © 2015 Cengage Learning Chapter 16 Business and Community Stakeholders © 2015 Cengage Learning Learning Outcomes Identify and discuss two basic ways of business giving. Discuss reasons for community involvement, various types of community projects, and management of community stakeholders. Explain the pros and cons of corporate philanthropy, provide a brief history of corporate philanthropy, and explain why and to whom companies give. Differentiate between strategic philanthropy, cause-related marketing, and cause branding. Characterize the nature of offshoring and the movement toward reshoring. Address steps that a business or plant might take before a decision to close is made. Identify strategies that a business or plant might employ after a decision to close has been made. © 2015 Cengage Learning Chapter Outline Community Involvement Corporate Philanthropy or Business Giving The Loss of Jobs Summary Key Terms © 2015 Cengage Learning Business and Community Stakeholders The actions of a business affect a range of communities. Managers must be aware of these impacts, and manage in a way that respects community stakeholders. We focus on the immediate locale, but instant communication means that the relevant community includes the region, nation, or the world. For business and community stakeholders, there are two major kinds of relationships: The positive contributions business can make to the community. The harm business can cause to community stakeholders. We discuss here community involvement and corporate philanthropy © 2015 Cengage Learning Community Involvement Business involvement in the community represents enlightened self-interest, because businesses help themselves in the process of helping others. Volunteer Programs - such programs reflect the resourcefulness and responsiveness to communities, and are essential for attracting and retaining the best talent in the workforce. Employees want to work for the “good guys.” Managing .
