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Lecture "Marketing management - Chapter 7" presentation of content: Traditional 4Ps extended to cope with today's changing environment, the marketing mix, các phương pháp định giá, people, process, physical environment,. And other contents. | so many products fail Traditional 4Ps extended to cope with today's changing environment The Marketing Mix • The tools available to a business to gain the reaction it is seeking from its target market in relation to its marketing objectives The Marketing Mix (7P): componant Marketing mix .
