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Lectures "Marketing management - Chapter 15: Designing and managing integrated marketing channels" provides students with the knowledge: Marketing channels and value networks, the role of marketing channels, channel design decisions, channel management decisions, channel integration and systems. Invite you to refer to the disclosures. | CHAPTER 15 DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS Nguyen Tien Dung MBA Email dung.nguyentien3@hust.edu.vn Chapter Questions 1. What is a marketing channel system and value network 2. What work do marketing channels perform 3. How should channels be designed 4. What decisions do companies face in managing their channels 5. How should companies integrate channels and manage channel conflict 6. What are the key issues with e-commerce and m-commerce Nguyễn Tiến Dũng 2 Main Contents 1. Marketing Channels and Value Networks 2. The Role of Marketing Channels 3. Channel-Design Decisions 4. Channel-Management Decisions 5. Channel Integration and Systems 6. Conflict Cooperation and Competition 7. E-Commerce M-Commerce Marketing Practices Nguyễn Tiến Dũng