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Lectures "Marketing management - Chapter 7: Analyzing business markets" provides students with the knowledge: What is organisational buying, participants in the business buying process, the purchasing procurement process, stages in the buying process, managing business to business customer relationships, institutional and Government markets. Invite you to refer to the disclosures. | CHAPTER 7 ANALYZING BUSINESS MARKETS Nguyen Tien Dung MBA Email dung.nguyentien3@hust.edu.vn Chapter Questions 1. What is the business market and how does it differ from the consumer market 2. What buying situations do organizational buyers face 3. Who participates in the business-to-business buying process 4. How do business buyers make their decisions 5. How can companies build strong relationships with business customers 6. How do institutional buyers and government agencies do their buying Nguyễn Tiến Dũng Marketing Management 2 Chapter Main Contents 1. What is organisational buying 2. Participants in the Business Buying Process 3. The Purchasing Procurement Process 4. Stages in the Buying Process 5. Managing Business-to-Business Customer Relationships 6. Institutional and Government Markets Nguyễn Tiến Dũng Marketing Management