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Lectures "Marketing management - Chapter 3: Collecting information and forecasting demand" provides students with the knowledge: Components of a modern marketing, information system, internal records, marketing intelligence, analyzing the macroenvironment, forecasting and demand measurement. Invite you to refer to the disclosures. | CHAPTER 3 COLLECTING INFORMATION AND FORECASTING DEMAND Nguyen Tien Dung MBA Email dung.nguyentien3@hust.edu.vn Chapter Questions What are the components of a modern marketing information system What are useful internal records for such a system What makes up a marketing intelligence system What are some influential macroenvironment developments How can companies accurately measure and forecast demand Nguyễn Tiến Dũng Marketing Management 2 Chapter Main Contents 1. Components of a Modern Marketing Information System 2. Internal Records 3. Marketing Intelligence 4. Analyzing the Macroenvironment 5. Forecasting and Demand Measurement Nguyễn Tiến Dũng Marketing Management
