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Lectures "Marketing management - Chapter 2: Developing marketing strategies and plans" provides students with the knowledge: Marketing and customer value, corporate and division strategic planning, business unit strategic planning, a marketing plan. Invite you to refer to the disclosures. | CHAPTER 2 DEVELOPING MARKETING STRATEGIES AND PLANS Nguyen Tien Dung MBA Email dung.nguyentien3@hust.edu.vn Chapter Questions How does marketing affect customer value How is strategic planning carried out at different levels of the organization What does a marketing plan include Nguyễn Tiến Dũng Marketing Management 2 Chapter Main Contents 1. Marketing and Customer Value 2. Corporate and Division Strategic Planning 3. Business Unit Strategic Planning 4. A Marketing Plan Nguyễn Tiến Dũng Marketing Management
