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Brainstorming (in 5 minutes) What is marketing? Marketing = advertising (making a product or a service popular, or making as many people buy a product or use a service as possible) Who cares about marketing? Manufacturers/ producers/ businesspersons Customers/ clients/ consumers | Welcome to ENG102 class March 15th, 2012 Le Do Thai_BMNN Introduction ENG102 (Pre-intermediate to Intermediate level) Unit 1: Marketing Lesson: Speaking Topic: Advertising/ Marketing Objectives: By the end of the lesson, students will be able to discuss together whether advertising is necessary or not. Le Do Thai_BMNN Unit 1: Marketing (Speaking) Brainstorming (in 5 minutes) What is marketing? Marketing = advertising (making a product or a service popular, or making as many people buy a product or use a service as possible) Who cares about marketing? Manufacturers/ producers/ businesspersons Customers/ clients/ consumers Le Do Thai_BMNN Some adjectives of feelings: (in 5 minutes) Le Do Thai_BMNN Watch this movie and this clip. (3 minutes) Le Do Thai_BMNN Work in pairs in 10 minutes. Then present in the front of the class. How do you feel about advertising? Where do you often see advertising? Do you think advertising is helpful and necessary or just a waste of money and time? Explain your opinion. Have you ever bought something advertised? If yes, why did you buy it? If no, explain why you haven’t. Le Do Thai_BMNN Advertising is helpful and necessary. Help to relax (attractive, exciting, interesting, colorful, ) Provide information (price, quality, use, originality, ) Help consumers to make a good choice among products Le Do Thai_BMNN Advertising is just a waste of money and time. Not all people watch advertisements. Make viewers lose interest (annoying) Always exaggerate products/ services, or tell a lie Unimportant/unnecessary information Le Do Thai_BMNN Work in groups of 4 or 5. (10 minutes) Let’s market/advertise An Giang Universitas Who will the advertisement be intended for? What would you say about AGU to your audience? Board of Rectors Teaching staff, students Facilities Extracurricular activities Le Do Thai_BMNN Homework Speaking: Advetising Write an advertisement of AGU. Reading 1 (logos and marketing campaign of . | Welcome to ENG102 class March 15th, 2012 Le Do Thai_BMNN Introduction ENG102 (Pre-intermediate to Intermediate level) Unit 1: Marketing Lesson: Speaking Topic: Advertising/ Marketing Objectives: By the end of the lesson, students will be able to discuss together whether advertising is necessary or not. Le Do Thai_BMNN Unit 1: Marketing (Speaking) Brainstorming (in 5 minutes) What is marketing? Marketing = advertising (making a product or a service popular, or making as many people buy a product or use a service as possible) Who cares about marketing? Manufacturers/ producers/ businesspersons Customers/ clients/ consumers Le Do Thai_BMNN Some adjectives of feelings: (in 5 minutes) Le Do Thai_BMNN Watch this movie and this clip. (3 minutes) Le Do Thai_BMNN Work in pairs in 10 minutes. Then present in the front of the class. How do you feel about advertising? Where do you often see advertising? Do you think advertising is helpful and necessary or just a waste of money .
