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Inbound Marketing

Whether you’re thinking of adopting inbound marketing or you’ve already begun, you’re in good company: many marketers are benefitting from the power of this tactic. After all, it helps you connect with new prospects by giving them ways to find and learn about you – without the high cost or intrusion of more traditional, outbound marketing techniques. | Amplify Your Impact How to Multiply the Effects of Your Inbound Marketing Program _____--if Marketo Amplify Your Impact How to Multiply the Effects of Your Inbound Marketing Program 1. Whether you re thinking of adopting inbound marketing or you ve already begun you re in good company many marketers are benefitting from the power of this tactic. After all it helps you connect with new prospects by giving them ways to find and learn about you - without the high cost or intrusion of more traditional outbound marketing techniques. But be warned inbound marketing alone cannot drive the maximum revenue possible it must be incorporated into the overall marketing mix if you want to see bottom-line results. Unfortunately many social media gurus and some inbound marketing solutions don t educate marketers on how to create this mix. This paper does. In it we cover what should be included in your marketing mix - a well-balanced combination of outbound and inbound marketing - and how to achieve this without breaking the bank. We also explore some misconceptions about inbound marketing. And we discuss what we call the Inbound Marketing Multiplier which will help you dramatically improve the results of your inbound marketing programs. 2012 Marketo Inc US 1.877.260.MKTO 6586 www.marketo.com www.twitter.com marketo blog.marketo.com Amplify Your Impact How to Multiply the Effects of Your Inbound Marketing Program 2. Inbound Marketing 101 The days of relying solely on tradeshows cold calls and print advertisements are over. The fact is that people tune out many traditional forms of marketing. And who can blame them Let s face it we all screen telemarketing calls commercials and direct mail to name a few. Prospective buyers can afford to do so because we live in a world where they can educate themselves before engaging with sales. The Internet allows them to research their options without the annoyance of a hard sales pitch. In the new world where buyers are in control of .