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Nothing online every really goes away, even if you think you deleted it. For example, the “Internet Wayback Machine” and Google cache contain copies of “deleted” information. “Unlike footprints left in the sand at the beach, our online data trails often stick around long after the tide has gone out.” Digital Footprints, Pew Internet and American Life Project, December 2000 11 Effective Internet Presence: Now required for success in business and life Ted Demopoulos What's Your Name? What's your name, little girl? What's your name? – Lynyrd Synyrd, 1977 I, Ted Demopoulos, am lucky. So is Seth Godin. Ditto for Zaphod Beeblebrox, and Rumpelstiltskin. If you. | Effective Internet Presence Now required for success in business and life Ted Demopoulos Nothing online every really goes away even if you think you deleted it. For example the Internet Wayback Machine and Google cache contain copies of deleted information. Unlike footprints left in the sand at the beach our online data trails often stick around long after the tide has gone out. Digital Footprints Pew Internet and American Life Project December 2000 11 Effective Internet Presence Now required for success in business and life Ted Demopoulos What s Your Name What s your name little girl What s your name - Lynyrd Synyrd 1977 I Ted Demopoulos am lucky. So is Seth Godin. Ditto for Zaphod Beeblebrox and Rumpelstiltskin. If you google me you find me. Yes there are a couple of other people named Ted Demopoulos out there but you won t find them on the first 50 or so pages of search engine results. Are YOU lucky What if I google you Is your name Jim Smith or Bill Bailey or Sue Jones Are there hundreds of you in the New York City phonebook never mind on the Internet Worry not Dear Jim Bill Sue people CAN still find you details coming up but I STRONGLY hence the obnoxious all caps recommend you make it easy on them. Let s say there were lots people named Ted Demopoulos out there instead of just a very very few. Well I could legitimately use any of the following variants of my name everywhere it appears online as well as offline on my business cards my resume voice mail in the phone directory etc. 12 Effective Internet Presence Now required for success in business and life Ted Demopoulos Ted J Demopoulos Theo Demopoulos Theodore Demopoulos Theodoros Demopoulos the traditional Greek spelling Theodore James Demopoulos Hmmm there doesn t seem to be a single reference to Theodoros Demopoulos on the Internet but in my case Ted Demopoulos is unique enough. Here is a concrete example. David Scott is a pretty bad name. Google David Scott and you ll find the astronaut that walked on the