TAILIEUCHUNG - Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 5 - Kathryn Rentz, Paula Lentz

Upon completing this chapter, you will be able to write business communications that have a positive effect on human relations. To reach this goal, you should be able to: Explain the need for a positive effect in business messages, use a conversational style that has the appropriate level of formality and eliminates “rubber stamps”, use the you-viewpoint to build goodwill,. | Chapter 5 Writing for a Positive Effect © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Understand the power of positive effect. Use a natural, conversational style. Cut out rubber stamps. Use the you-viewpoint. Use positive language to create goodwill. Be courteous. Manage emphasis with 3 techniques. Chapter Overview Pay attention to the human-relations purpose of your message. The right effect can help build goodwill. Goodwill improves coworker, client, and customer relationships. You can build goodwill through using a conversational style, cutting out rubber stamps, and using you-viewpoint. The Power of Positive Effect Stiff and Dull Conversational Enclosed is the brochure you requested. Here are the procedures for returning your purchase and .

• PR - Truyền thông
• Business communication
• Business messages
• Fundamentals of report writing
• Conversational style
• Power of positive effect
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Lecture Business communication
• Communication skills
• Business communication process
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture