TAILIEUCHUNG - Lecture Management information systems (10/e): Chapter 5 - James A. O'Brien, George M. Marakas

Chapter 5 - Data resource management. The learning objectives for Chapter 5 include: Explain the business value of implementing data resource management processes and technologies in an organization; outline the advantages of a database management approach to managing the data resources of a business, compared to a file processing approach; explain how database management software helps business professionals and supports the operations and management of a business. | Data Resource Management Chapter 5 McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved. Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Explain the business value of implementing data resource management processes and technologies in an organization. Outline the advantages of a database management approach to managing the data resources of a business, compared to a file processing approach. Explain how database management software helps business professionals and supports the operations and management of a business. Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Provide examples to illustrate the following concepts Major types of databases Data warehouses and data mining Logical data elements Fundamental database structures Database development Learning Objectives Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- .

• Quản trị kinh doanh
• Management information systems
• Lecture Management information systems
• Information systems in business
• Business applications
• Data resource management
• Logical data elements
• Information systems
• Computer based information systems
• Managing information resources
• Information security
• Electronic commerce
• Information systems combine
• Global management of information technology
• Organizing IT
• Customer relationship management
• Supply chain management
• Transaction processing systems
• Managing data
• Network applications
• Business analytics
• General ethical framework
• Social computing
• Major E commerce mechanisms
• Mobile computing
• IT strategic plan