TAILIEUCHUNG - TECHNOLOGY, MEDIA & TELECOMMUNICATIONS PREDICTIONS 2013

“Without monitoring conversations on the Web, you won’t know who’s talking about your brand and your products or services, and what the positive and negative sentiments are about them,” says Davenport. “You won’t know how influential a particular praising or criticizing customer is. You won’t be able to compare different brand messages, commercial videos, etc. and see what the quick reaction is to them. In short, you’re missing a lot of marketing opportunity.” In the survey, there was a small group of companies — just 12% — who described themselves as effective users. This group comprised a kind. | Deloitte Technology Media Telecommunications Predictions 2013 Contents Foreword 3 Technology 5 The PC is not dead it s about usage not units 6 Bring your own computer a tale of two interpretations 9 P@ 1234 the end of strong password-only security 11 Enterprise Social Networks another tool but not yet a panacea 14 Let s get together crowdfunding portals bring in the bucks 16 The button stays beautiful 19 Media 23 4K kicks off 24 Dual video screening readies for prime time 27 Connected TV hits and misses 29 Over-the-top may lift legacy broadcasters and distributors more than pure plays 31 The reality of cord cutting in North America 33 Telecommunications 35 A strong year for LTE adoption 36 Smartphones ship a billion but usage becomes simpler 39 Mobile advertising is dead. Long live tablet and smartphone advertising 43 All-you-can-app 46 The looming spectrum shortage worse before it gets better 49 Endnotes 52 Recent Deloitte thought leadership 63 Contacts at Deloitte Touche Tohmatsu Limited DTTL and its member firms 64 Technology Media Telecommunications Predictions 2013

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