TAILIEUCHUNG - EvAluAting mEdiA intERvEntionS in ConfliCt CountRiES

As these opportunities for media use have grown, young people have taken them up eagerly and begun spending ever more time with media each day. Minority youth have been especially quick to adopt these new media platforms, just as they continue to be more devoted to traditional media. !ere is no other activity that young people devote as much of their daily life to as they do to media, and its place in their lives is still growing. As we consider the impact of media use on children and adolescents—the types of mes- sages they are. | PEACEWBRKS EVALUATING MEDIA INTERVENTIONS IN CONFLICT COUNTRIES toward developing common principles and a community of practice Amelia Arsenault Sheldon Himelfarb and Susan Abbott United States Institute of Peace PEACEW RKS About the Report The Annenberg School for Communication at the University of Pennsylvania Fondation Hirondelle Internews Network the United States Broadcasting Board of Governors and the Center of Innovation for Media Conflict and Peacebuilding at the United States Institute of Peace commissioned this report following a five-day multistakeholder meeting of donors implementers and academics on how to better evaluate media s impact in ameliorating conflict at the Caux Conference Center in Switzerland. The report both reviews the state of the art in evaluating media interventions in conflict and outlines the Caux Guiding Principles hereinafter Caux Principles for improving the evaluation process. It stresses effective evaluation as a critical step forward for using the media in conflict prevention and peacebuilding. About the Authors Amelia Arsenault is an assistant professor of communication at Georgia State University and the Media and Democracy Research fellow at the Center for Global Communication Studies at the Annenberg School for Communication University of Pennsylvania. Sheldon Himelfarb directs the USIP Center of Innovation for Media Conflict and Peacebuilding. He has managed peacebuilding programs in numerous conflicts including in Bosnia Iraq Angola Liberia Macedonia and Burundi and received the Capital Area Peacemaker Award from American University. Susan Abbott deputy director of program development at Internews Network works with Internews programs worldwide on monitoring and evaluation and on research and learning. Abbott was previously associate director of the Center for Global Communication Studies at the Annenberg School for Communication University of Pennsylvania. Before that she was a Media Development Division program .

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