TAILIEUCHUNG - The Value of Arts for Business

The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance valuecreation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. First, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Second, the Arts Benefits Constellation shows how to. | The Value of Arts for Business The traditional view of the relationship between business and the arts is very much a one-way affair organisations may endorse fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts in the form of Arts-based Initiatives ABIs can be used to enhance valuecreation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. First the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Second the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between the arts and business. GIOVANNI schiuma is Scientific Director of the Centre for Value Management and Professor of Innovation Management at the Universita della Basilicata Italy. He is also a visiting professor at the Institute for Manufacturing University of Cambridge a visiting fellow at the Cranfield School of Management Adjunct Professor at Tampere University of Technology Finland and a co-editor of the international journal Measuring Business Excellence. The Value of Arts for Business GIOVANNI SCHIUMA Bl Cambridge university .

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