TAILIEUCHUNG - CONTENT COMMUNITY MEASUREMENT

Small movement matters Moneyball and marketing New performance indicators Going deep Keeping better score The funnel is dead! Traditional marketing approaches fall short in the new customer landscape How the new customer narrative works Faster Horses A new marketing landscape Content is not messaging and is more than copy The digital customer narrative How digital customer behaviour is changing brand management How building communities changes | CONTENT COMMUNITY MEASUREMENT How the digital customer changed marketing and what to do about it By Jennifer Evans Content Community Measurement Copyright 2011 Jennifer Evans This book remains the copyrighted property of the author and may not be reproduced copied and distributed forcommercial or non-commercial purposes. Graphics by Keaton Taylor Cover design by Peter Flaschner Edited by Andrew Wahl http ISBN 978 147 648 4990 Smashwords Edition Table of Contents Small movement matters Moneyball and marketing New performance indicators Going deep Keeping better score The funnel is dead Traditional marketing approaches fall short in the new customer landscape How the new customer narrative works Faster Horses A new marketing landscape Content is not messaging and is more than copy The digital customer narrative How digital customer behaviour is changing brand management How building communities changes .

• Quản trị kinh doanh
• business
• particular market sector
• Management
• philosophy of business
• operation of a business
• PR techniques
• using the Internet to business and business in marketing
• business skills
• art sales
• art marketing
• business administration industry
• business school
• school enrichment
• ad sales
• book business
• business books today
• personnel management
• currency trading
• multi level business
• MLM business administration
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• International business
• International business management
• oriented business
• business management
• online business
• marketing
• business planning
• knowledge economy
• transport
• Dynamic business law
• Business law
• Legal environment of business
• Business organizations
• Business community
• Business crime
• Business environment
• Technological environment
• Conducting business ethically
• Business intelligence
• Lecture Business intelligence
• Technologies enabling business intelligence
• Business intelligence tools
• Development of business intelligence
• Business intelligence solutions
• Business plan
• Financing small business
• business organization
• business manager
• business language
• business skill
• business experience
• Business driven technology
• Lecture Business driven technology
• Technology plug in
• Business plug ins
• Business process
• Business process improvement
• Thinking about starting business
• Starting business
• Creating a business
• Incorporate business
• Right business structure
• Business success check list
• Designing business plan
• Lecture Designing business plan
• Introduction to Business plan
• What is Business plan
• The Business plan
• A plan must pass three tests
• Key elements of a Business plan
• Lecture Dynamic business law
• Classification of law
• Criminal law
• Business ethics
• Primary values
• Business communication design
• Business communication
• Lecture Business communication design
• Business writing design
• Writing process
• Business writing style
• Managing human resource
• Risk management
• Small business industries
• Contemporary global economy
• Managing human resources
• Labor relations
• Decision making hierarchy
• Informal organization