TAILIEUCHUNG - Taking Your Talent to the Web- P12

Taking Your Talent to the Web- P12:It was a simple solution to a complex problem. On one side, thousands of designers and art directors are eager to take their talents to the Web but aren’t sure how. On the other, web agencies could not find enough good web designers to get their work done. | 146 WHO What Is a Web Designer Anyway Can You Handle It Can You Handle It By this point the job of a web designer may appear too difficult. How is it possible to reconcile the needs of the user with the demands of the client and the heritage of the brand not to mention coping with bandwidth limitations browser incompatibilities and the unknowable behavior of each individual visitor Is it really possible to do this job well Obviously we think so. Here are some not-so-obvious reasons why. For one thing web work is teamwork. Project managers developers web technicians writers producers and other designers on your team will help you keep your eyes on the prize. Moreover as a design professional you already possess most of the skills and talents needed to design great sites including The ability to research your client s products and end-users creating work that promotes the former while speaking to the latter. A deep understanding of branding and identity. A comfortable familiarity with the processes of learning from and presenting to clients and colleagues. You know how to sell and when not to. You ve learned how to listen. Maintaining schedules and deadlines. You deliver on time. A thorough knowledge of design principles. Expertise with digital design tools such as Adobe Photoshop and Illustrator. You can count on your teammates. You can count on yourself. And the process itself also will help you meet the goals you your clients and partners set for each project. Virtually every web agency employs methodologies and processes to guide you and your teammates from the initial meeting to the launch and beyond . By a strange coincidence you ll start learning about that very subject as soon as you turn the page. chapter 7 Riding the Project Life Cycle In Hollywood the director is king. No matter how brilliant the work of the actors producers screenwriter cinematographer composer editor set designer or other professionals when the lights go down it is the director s vision

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