TAILIEUCHUNG - Ebook Public Relations Strategies and Tactics

The book also appeals to instructors who want their students to thoroughly understand the basic principles of effective public relations and be able to apply them to specific, real-life situations. Indeed, many instructors report that this text does an outstanding job of instilling students with a deep understanding of what it means to be a public relations professional with high standards of ethical responsibility. | Global Global edition edition ed ition Global Public Relations Public Relationsâ Strategies and Tactics For these Global Editions the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge Strategies and Tactics approach and pedagogy of the original but also features alterations ELEVENTH edition customization and adaptation from the North American version. ed ition ELEV EN TH Reber Cameron This is a special edition of an established title widely Wilcox used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author. Dennis L. Wilcox Glen T. Cameron Bryan H. Reber Pearson Global Edition Public Relations Strategies and Tactics 1 5 26 14 9 40 PM This page is intentionally left blank. 2 5 26 14 9 40 PM Public Relations Strategies and Tactics Eleventh Edition Global Edition Dennis L. Wilcox School of Journalism amp Mass Communications San Jose State University Glen T. Cameron School of Journalism University of Missouri Bryan H. Reber Grady College of Journalism amp Mass Communications University of Georgia Bostonâ Columbusâ Indianapolisâ New Yorkâ San Franciscoâ Upper Saddle River Amsterdamâ Cape Townâ Dubaiâ Londonâ Madridâ Milanâ Munichâ Parisâ Montréalâ Toronto Delhiâ Mexico Cityâ São Pauloâ Sydneyâ Hong Kongâ Seoulâ Singaporeâ Taipeiâ Tokyo 3 5 26 14 9 40 PM Head of Learning Asset Acquisition Project Manager PreMediaGlobal Global Edition Laura Dent Senior Operations Supervisor Mary Fischer Editor-in-Chief Ashley Dodge Operations Specialist Mary Ann Gloriande .

• PR - Truyền thông
• Public Relations Strategies and Tactics
• Public Relations
• The Public Relations Process
• Media Relations Management
• Event Management
• The Practice of Public Relations
• Defining public relations
• The evolution
• Ethical considerations
• Research in public relations
• Interdependent world
• Global public relations
• Public relations in government
• Communicating corporate affairs
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• quản trị tài chính
• thị trường tài chính
• báo cáo tài chính
• đầu tư tài chính