TAILIEUCHUNG - KPIs for Advertising

KPIs for Advertising refer to issues such as: Effective cost per mille (eCPM), Cost per mille (CPM), Effective reach, Target Rating Point, Gross rating point (GRP) invite you to consult. In addition, to learn more about KPI indicators of other departments in the business, please consult Bộ Tài Liệu Xây Dựng KPI Cho Doanh Nghiệp on . Good luck! | KPIs for Advertising Stt English VietNamese 01 Effective cost per mille eCPM Effective cost per mille eCPM tells the publisher what they would have received if they sold the advertising inventory on a cost per mille CPM basis instead of a Cost Per Action Cost Per Click etc. basis. Unit type Money 02 Cost per mille CPM Rather than an absolute cost Cost per mille CPM estimates the cost per 1000 views of the ad. Unit type Money 03 Effective reach Effective reach is the percentage of targeted-audience that is exposed to a particular ad during a specific period to effect the purchase of a product or service. Unit type Percentage Direction Maximize 04 Target Rating Point Target Rating Point TRP is a measure of the purchased target rating points representing an estimate of the component of the target audience within the gross audience. Similar to GRP short for Gross Rating Point it is measured as the sum of ratings achieved by a specific media vehicle of the target audience reached by an advertisement. 05 Gross rating point GRP Advertising in general is measured by GRP or gross rating point. Reach x Frequency GRP. Formula Reach x Frequency Direction Maximize

• Biểu mẫu
• KPIs for Advertising
• Effective cost per mille
• Cost per mille
• Effective reach
• Target Rating Point
• Gross rating point
• Cost Per Action
• Cost Per Click
• Social Advertising Quarterly Report
• Social Advertising
• Average KPIs by industry
• Average KPIs by region
• Forecast on Facebook
• Quarterly earnings for advertising