TAILIEUCHUNG - Lecture Managerial economics (8e): Chapter 3 - Samuelson, Marks

Chapter 3 - Demand analysis and optimal pricing. In chapter 2, we presented a simple model of profit maximization. There the manager began with demand and cost functions and used them to determine the profit-maximizing price and output level for a given product or service. In this chapter, we will take a closer look at demand and the role it plays in managerial decision making. | Chapter Three Demand Analysis and Optimal Pricing There’s no brand loyalty so strong that the offer of “penny off” can’t overcome it. ~A Marketing Aphorism For Discussion Airline Ticket Pricing Anyone who has traveled via commercial airline, even on an infrequent basis, knows there is a bewildering plethora of fares for the same route. Determinants of Demand The Demand Function The Demand Curve and Shifting Demand General Determinants of Demand Figure A Shift in Demand Elasticity of Demand Price Elasticity Factors Affecting Price Elasticity Other Elasticities Cross-Price Elasticities Price Elasticity and Prediction Figure extreme cases Demand analysis and Optimal Pricing Price Elasticity, Revenue, and Marginal Revenue Maximizing Revenue Figure Demand, Revenue, and Marginal Revenue Demand analysis and Optimal Pricing Optimal Markup Pricing Business Behavior—Pricing in Practice Demand analysis and Optimal Pricing Price Discrimination Multinational Production and Pricing .

• Kinh tế học
• Managerial economics
• Lecture Managerial economics
• Decision making applications
• Economic decision making
• Demand analysis
• Optimal pricing
• Market interactions
• Fundamentals of managerial economics
• Marginal analysis
• Marginal benefit
• Economic principles
• Kinh tế học quản lý
• Price discrimination
• Monopolistic competition
• Oligopoly games
• Traditional oligopoly models
• Capital market
• Labour market
• Economic equations
• Economic applications
• Economic applications of derivatives
• Economic application
• Multi variable functions
• Constrained optimization
• Scatter diagram
• Forms of money
• Monetary policy
• Perfect competition
• Demand function
• Supply function
• Quantitative demand analysis
• Theory of individual behavior
• Demand estimation
• Production function
• Costs of production
• Organizing production