TAILIEUCHUNG - Lecture The sports event management and marketing playbook (2nd Edition): Chapter 13 - Frank Supovitz

Working with Broadcasters. This chapter’s objectives are to: Understand and appreciate the importance of economic, social, cultural, political, and environmental sustainability for planned events; recognize and understand the economic, social, political, cultural, and environmental changes that are affecting the global events industry; | Working with Broadcasters Sports Event Management and Marketing Playbook Play 13 Working with Broadcasters: Overview The ability of a broadcast to make an event available to an exponentially larger audience than the live crowd alone can position a sport like no other promotional tool The vast majority of the sports events currently being staged will never enjoy broadcast coverage Working with Broadcasters: Overview With broadcast rights fees rising at incredible rates, it is important that the broadcast meet all parties’ expectations, needs, and goals There are a variety of business relationships that sports event organizers and broadcasters can enter, each with different fee structures Key Terms Ratings Market share Rights fee Fee-based rights holder Fee-free rights holder Time buy provider Broadcasters In the business of making money while serving their viewing and/or listening audience Majority of their revenues come from selling commercial time or advertising space Additional .

• Sports event management
• Marketing playbook
• Sporting event plan
• Strategic sports event management
• Marketing planning