TAILIEUCHUNG - Lecture Management - Chapter 4: Managing in a global environment

Chapter 4 takes a look at the growing power of China and India in today’s global business environment and what this means for managers around the world. The chapter discusses the need for cultural intelligence, and a new section looks at understanding communication differences as an important aspect of learning to manage internationally or work with people from different cultures. | Managing in a Global Environment Chapter 4 Importance of International Business If you are not thinking international, you are not thinking business management Global Environment and International Managers Difficulties Operating in Borderless World Challenges Economic Legal-political Socio-cultural Multinational Corporations Foreign Markets - Entrance Chapter 4 Topics Managers’ Challenge: Wal-Mart Managers A Borderless World Business is becoming a unified, global field Companies that think globally have a competitive edge Domestic markets are saturated for many companies Consumers can no longer tell from which country they are buying Four Stages of Globalization Domestic stage: market potential is limited to the home country production and marketing facilities located at home International stage: exports increase company usually adopts a multi-domestic approach Multinational stage: marketing and production facilities located in many countries more than 1/3 of its sales .

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• Lecture Management
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