TAILIEUCHUNG - 50 social insights from real marketers

All organizations use social in a different way. At each stop on the tour, we gathered insights from over 2000 participants on how their customers are using in their marketing society today, plus any tips and lessons they learned along the way. Refer to the document "50 social insights from real marketers" to capture detailed information. | Marketo Tried and True SOCIAL In 2012 Marketo embarked on our Social Marketing Rockstar Tour where we visited 15 cities across the nation to talk about implementing executing and measuring social strategy. We met marketing interns all the way up the ladder to CEOs spoke to marketers from every industry and networked with both large companies of 10 000 employees and small companies of 10. The common denominator An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign. Every organization uses social in a different way. At each stop on the tour we collected insights from over 2000 customer attendees on how they are using social in their marketing today plus any tips and lessons that they have learned along the way. We have gone through each entry and have compiled the best of the best HERE ARE OUR T0P50 TRIED AND TRUE FROM REAL SOCIAL MARKETERS 2 1 9 3 Lyndsey McDermand @YSIinc Marcom Coordinator YSI Inc David George @SystemSensor Director Marketing Communications Honeywell Jared Jost @SmarshInc Marketing Analyst Smarsh 1 Control your message. 2 2 Make your message consistent. 3 Put a social media policy in place When someone posts on a social channel you need to try 7 and immediately respond. Don t fall victim to poor listening. Don t just push content links. Engage It has to be a conversation. Listen using Radian6. We have a presence across all common platforms FB Twitter LinkedIn etc . We actively push out promotional messages and engage with and respond to brand mentions. Stephen Allcock @questrade Supervisor Marketing Automation Questrade Try not to post too much company centric news--you will almost always be bragging too much. We learned to post more relevant industry and analyst news to balance out our promotions. Lauren Twele @Symplified Online Marketing Manager Symplified Lessons learned not linking our social platforms together and being too self-focused . Also you need to provide relevant content

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