TAILIEUCHUNG - Lecture Business communication: Developing leaders for a networked world: Chapter 1 - Peter W. Cardon

Chapter 1 - Establishing credibility. After studying this chapter you will be able to: Explain the importance of establishing credibility for business communications; describe how competence, caring, and character affect your credibility as a communicator; define and explain business ethics, corporate values, and personal values; explain the FAIR approach to ethical business communications. | Chapter One Establishing Credibility McGraw-Hill/Irwin Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives Explain the importance of establishing credibility for business communications. Describe how competence, caring, and character affect your credibility as a communicator. Define and explain business ethics, corporate values, and personal values. Explain the FAIR approach to ethical business communications. Why Does This Matter? Credibility your reputation for being trustworthy the degree to which others believe or trust in you How Will You Overcome Public Perceptions to Build Credibility? Figure The Role of Trust in the Post-Trust Era Post-trust era the public overwhelmingly views businesses as operating against the public’s best interests, and the majority of employees view their leaders and colleagues skeptically The Role of Competence in Establishing Credibility Competence refers to the .

• Quản trị kinh doanh
• Business communication
• Networked world
• Interpersonal communication
• Business messages
• Demonstrating accountability
• Establishing credibility
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Lecture Business communication
• Communication skills
• Business communication process
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture