TAILIEUCHUNG - Lecture Business communication (2/e): Chapter 8 - Flatley, Rentz, Lentz

Chapter 8 - Researching + Writing reports. After studying this chapter, you should be able to: State a problem and purpose clearly in writing, list the factors involved in a problem, explain the difference between primary and secondary research, gather secondary sources using direct and indirect research methods, evaluate website reliability,. | McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. “Reports often lead to the most important business decisions.” eight Researching + Writing Reports What is a report? An orderly and objective communication of factual information that serves a business purpose. Determine the Report Problem Conduct a preliminary investigation Gather facts to better understand the problem Consult many sources State the problem and purpose in writing To help you stay on track To allow others to review, approve, and evaluate it To force yourself to get the problem clearly in mind Determine the Factors Types of Factors Subtopics in information reports Hypotheses for problems requiring a solution Bases of comparison in evaluation studies Gathering the Information Needed Two Basic Forms of Research Secondary Secondary research is research using data compiled and interpreted by someone else. It is usually library and online research. Primary Primary .

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