TAILIEUCHUNG - Lecture Business driven technology: Chapter 4 - Paige Baltzan, Amy Phillips

Chapter 4 - Measuring the success of strategic initiatives. The learning objectives for this chapter include: Compare efficiency IT metrics and effectiveness IT metrics, list and describe five common types of efficiency IT metrics, list and describe four types of effectiveness IT metrics, explain customer metrics and their importance to an organization. | CHAPTER 4 Measuring the Success of Strategic Initiatives LEARNING OUTCOMES Compare efficiency IT metrics and effectiveness IT metrics List and describe five common types of efficiency IT metrics LEARNING OUTCOMES List and describe four types of effectiveness IT metrics Explain customer metrics and their importance to an organization MEASURING INFORMATION TECHNOLOGY’S SUCCESS Key performance indicator – measures that are tied to business drivers Metrics are detailed measures that feed KPIs Performance metrics fall into the nebulous area of business intelligence that is neither technology, nor business centered, but requires input from both IT and business professionals EFFICIENCY AND EFFECTIVENESS Efficiency IT metric – measures the performance of the IT system itself including throughput, speed, and availability Effectiveness IT metric – measures the impact IT has on business processes and activities including customer satisfaction, conversion rates, .

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• Business driven technology
• Lecture Business driven technology
• Organizational information
• Management information systems
• Strategic initiatives
• Key performance indicator
• Technology plug in
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• Business process
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• Mobile technology
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