TAILIEUCHUNG - Lecture Understanding business (10/e): Chapter 15 - William G. Nickels, James M. McHugh, Susan M. McHugh

After studying this chapter you will be able to: Explain the concept of marketing channels and their value; demonstrate how intermediaries perform the six marketing utilities; identify the types of wholesale intermediaries in the distribution system; compare the distribution strategies retailers use; explain the various kinds of non-store retailing; explain the various ways to build cooperation in channel systems; describe logistics and outline how intermediaries manage the transportation and storage of goods. | Distributing Products Chapter 15 Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Explain the concept of marketing channels and their value. Demonstrate how intermediaries perform the six marketing utilities; Identify the types of wholesale intermediaries in the distribution system. Compare the distribution strategies retailers use; Explain the various kinds of non-store retailing. Explain the various ways to build cooperation in channel systems. Describe logistics and outline how intermediaries manage the transportation and storage of goods. LEARNING GOALS Chapter Fifteen 15- The Emergence of Marketing Intermediaries Marketing Intermediaries -- Organizations that assist in moving goods and services from businesses to businesses (B2B) and from businesses to consumers (B2C). They are called intermediaries because they’re in the middle of a series of firms that distribute goods. WHAT are MARKETING INTERMEDIARIES? LG1 15- . .

• Quản trị kinh doanh
• Understanding business
• Business trends
• Business ownership
• Business management
• Management of human resources
• Distributing products
• Dialogue and Understanding
• Development Environment
• mapping Business Process Models
• Information State Update dialogue systems
• scientific reports
• model language
• process natural language
• The dynamic business environment
• Taking risks
• Understanding economics
• Global markets
• Demanding ethical
• Socially responsible behavior
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• International business
• International business management
• Integrated marketing communication
• Financial information
• Financial management
• Investing opportunities
• Financial institutions
• Nonprofit organization
• Resource development
• Dynamic global market
• Expectancy theory
• Major benefits
• Entrepreneurial team
• Strategic planning
• Tactical planning
• Structuring organizations
• Line organization
• Operations managemen
• Production management
• Motivating employees
• Job environment
• Laws protecting employees
• Labor unions
• Nonprofit marketing
• Product development
• Sustainable Business in Vietnam
• Understanding from the industrial revolution 4 0
• Business creative innovation capacity
• Sustainable business solution
• Business in Vietnam
• Business plan
• Financing small business