TAILIEUCHUNG - How to Use Facebook for Business:An Introductory Guide

At this point, you have heard of social media and inbound marketing. Maybe you‟ve experimented with Twitter and checked out your kids‟ Facebook profiles, and you can see the value for college students who want to make sure they‟re all at the same bar on Saturday night. But why does any of this matter to you or your business? | How to Use Facebook for Business An Introductory Guide Getting Started With Facebook to Achieve Business Goals 2 I How to Use Facebook for Business Table of Contents Section 1 Introduction to Facebook 3 Welcome 4 What Is Facebook 5 Why You Should Care 5 Facebook Vocabulary 6 Business Goals for Using Facebook 7 Section 2 Setting Up Your Facebook Profile 8 Personal vs. Business Accounts 9 A Tour of the Facebook User Homepage 11 Step 1 Sign Up for Facebook 12 Step 2 Edit Your Profile 12 Step 3 Join Networks 14 Step 4 Connect With Friends 14 Step 5 Share Content Information 15 Step 6 Use Applications 16 Privacy Settings 17 Section 3 Using Facebook for Business 19 How to Set Up a Business Page 20 How to Promote Your Page 22 Facebook Groups vs. Business Pages 24 How to Set Up a Group 25 How to Advertise on Facebook 25 Understanding Facebook s EdgeRank Algorithm 29 Facebook Marketing Best Practices 30 How to Measure Analyze Your Facebook Presence 33 Conclusion Additional Resources 35 HubSp t Tweet This Ebook 3 I How to Use Facebook for Business Section 1 Introduction to Facebook Tweet This Ebook

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