TAILIEUCHUNG - Insurance Prospecting – 5 Steps To Beating Lead Company Dependency

Another benefit is that people remember personality more than they remember content. I attended a 3 day seminar once that probably featured 30 or so speakers. All of them delivered great content. But I remember 2 of them. It should be of no surprise to you that those 2 really put their personality into their presentations and a year later I’m still thinking of them and doing business with them. The biggest advantage you have in business is YOU. So find elements of your personality to put out there for people to connect to. . | Insurance Prospecting - 5 Steps To Beating Lead Company Dependency By Jason Hornung - President Jason Hornung Agency Inc. Step 1 to beating lead company dependency. In previous posts on my blog I had showed you the things that people believe are preventing them from achieving their goals as an insurance agent. In order to succeed with insurance prospecting what you have to do is eliminate those symptoms and the underlying problem that causes them. So here we are going to tackle them one at a time starting with I need more leads . To get rid of this symptom it takes a slight shift in mindset. You see the lead companies want you to think that it s a numbers game and that you need more leads. But that s not the right way to approach it. What you actually need are more qualified and pre-sold appointments. This is what I was referring to in previous posts. You re never going to have as many qualified pre-sold appointments as you will leads. However by having less leads and more appointments you ll gain greater success as an insurance agent. That begs the question How do you get more appointments then It all boils down to marketing yourself. It s your personality and unique qualities that can set you apart from the competition. It s how you create expert positioning qualify your prospects and pre-sell them on meeting with you specifically. You ll never get that from the lead companies. To illustrate my point here s what marketing expert John Morgan has to say One of the biggest mistakes businesses make is not understanding that people want to do business with people. If there s no personality in your business then it s hard for prospects to connect and care about what you do. Take Pepsi and Coke for example. Sure there are people who have their preference but if I m at a restaurant and I order Coke and they have Pepsi then I m drinking Pepsi and not thinking twice about it. It s easy to jump ship to a competitor when there s no real connection. By putting personality .

• Quản trị kinh doanh
• Jason Hornung
• busines
• business document
• business ebook
• business specific study
• business research
• Business acumen
• List of business law topics
• Business mediator
• Change management analyst
• Economic democracy
• business
• particular market sector
• Management
• philosophy of business
• operation of a business
• Business hours
• Financial economics
• Cooperative
• Accounting
• Business trip
• President Jason
• Cooperdeel Chowdhry