TAILIEUCHUNG - PRODUCT DIFFERENTIATION: DOES IT PROVIDE COMPETITIVE ADVANTAGE FOR A PRINTING PAPER COMPANY?

Commercially useful lipases are usually obtained from microorganisms that produce a wide variety of extracellular lipases. Many lipases are active in organic solvents where they catalyze a number of useful reactions including esterification (Chowdary et al., 2001; Hamsaveni et al., 2001; Kiran et al., 2001a; Kiyota et al., 2001; Krishna and Karanth, 2001; Krishna et al., 2001; Rao and Divakar, 2001), transesterification, regioselective acylation of glycols and menthols, and synthesis of peptides (Ducret et al., 1998; Zhang et al., 2001) and other chemicals (Therisod and Klibanov, 1987; Weber et al., 1999; Born- scheuer, 2000; Berglund and Hutt, 2000; Liese et al., 2000; Azim et al., 2001). The expectation. | Helsinki University of Technology Laboratory of Paper Technology Reports Series A17 Espoo 2003 PRODUCT DIFFERENTIATION DOES IT PROVIDE COMPETITIVE ADVANTAGE FOR A PRINTING PAPER COMPANY Ainomaija Haarla Dissertation for the degree of Doctor of Science in Technology to be presented with due permission of the Department of Forest Products Technology for public examination and debate in Auditorium Ke 2 at the Helsinki University of Technology Espoo Finland on the 27th of September 2003 at 12 o clock noon . Helsinki University of Technology Department of Forest Products Technology Laboratory of Paper Technology Teknillinen korkeakoulu Puunjalostustekniikan osasto Paperitekniikan laboratorio Distribution Helsinki University of Technology Department of Forest Products Technology Laboratory of Paper Technology . Box 6300 FIN-02015 HUT ISBN 951-22-6713-6 ISSN 1237-6248 Picaset Oy Helsinki 2003 For Eero Kfltariina andHeikki Haarla A. Product differentiation does it provide competitive advantage for a printing paper company II Key words product product differentiation competitive advantage printing paper paper industry resource-based view Abstract The aim of this thesis was to contribute to the knowledge and understanding of product differentiation in the context of printing papers. The motivation for this thesis emerged from unsolved problems encountered when the author worked in two product differentiation projects at two different paper mills in Finland in the 1980 s and 1990 s. The number of non-standard printing papers such as MFC SC A SC A SC B FCO and WSOP papers has been on the increase this has resulted in additional complexity both for the producer and the customer. The differences between printing paper grades have simultaneously diminished and developing printing technology has reduced differences between paper grades. This study answers the following questions What is product differentiation in the context of printing papers Can product differentiation be .

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