TAILIEUCHUNG - The Website Design Playbook Why Your Website Is A Sales Machine And 6 Strategies To Improve It

This book is designed to get you thinking about building a website which helps you win more customers. This book gets you thinking at heart about what a website is supposed to do (turn visitors into customers) and how exactly it does it. Websites are more than simply pretty brochures. It’s far better to think of them as “sales machines”. And of course, you want your sales machine to work well. This book teaches you about that. What This Book Is Not This book is not a technical manual or an instruction book. This is not a book about. | The Website Design Playbook Why Your Website Is A Sales Machine And 6 Strategies To Improve It By Rob Burns Smashwords Edition Copyright 2013 Reactor15 Ltd Discover other titles by Rob Burns at Marketing In Less Than 1000 Words Smashwords Edition License Notes Thank you for downloading this free ebook. You are welcome to share it with your friends. This book may be reproduced copied and distributed for non-commercial purposes provided the book remains in its complete original form. If you enjoyed this book please return to to discover other works by this author. Thank you for your support. Table Of Contents Why You Should Read This Book The Internet Is Developing Fast The Internet Is More Competitive Not Less The First 3 Seconds Of A Website Visit What Are Buyers Looking For It s Not A Website It s A Sales Machine What Must A New Website Do 1. Help Buyers Learn About What They Are Buying 2. A Website Must Rank In Search Engines To Get Traffic 3. A Website Must Build Trust 4. A Website Must Develop Connections With Potential Buyers 5. A Website Must Build A Sequential Sales Process 6. A Website Must Invite Customers To Take Action Here s What You ve Learnt 1 Create A Mood Board 2 Using The Right Words 3 Gap Analysis What Do Customers Want To Know 4 Making Connections 5 Email Marketing 6 PR Reputation Building 7 Speak To Your Ideal Customer Conclusions Feedback About Reactor15 Learn More Why You Should Read This Book Who This Book Is For This book is for anyone designing a site who wants to design a site that gets more. Maybe you want better results more business better customers or better sales. You redesign to make up lost ground to create a winning advantage to beat other companies who are searching for the same customers or to retain your existing customers for longer. What This Book Is This book is designed to get you thinking about building a website which helps you win more customers. This book gets you thinking

• Quản trị kinh doanh
• Rob Burns
• busines
• business document
• business ebook
• business specific study
• business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Analysis of data
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
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• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content