TAILIEUCHUNG - E-paper News Publishing Strategies for Product and Production

The most spectacular changes in the recent decades have been a radical change in bleaching technology, that minimised the use of chlorine and greatly reduced or avoided altogether the emissions of dioxins (Reinstaller, 2005), and the increase in the use of re- cycled paper as an input in the paper production process. Although less spectacular and more gradually, the pulp and paper industry in Europe has also improved its performance in other environmental dimensions (Berkhout, 2005). | Nordicom Review 28 2007 2 pp. 25-50 E-paper News Publishing Strategies for Product and Production Sara Leckner Ester Appelgren Abstract Electronic distribution is challenging the newspaper industry to seek new ways of publishing consequently news content could be processed on and for a variety of output platforms. Electronic paper e-paper could turn into a major newspaper publishing channel due to its ability to display content in a paper-like manner with lower weight lower power consumption and facilitated handling compared to a computer but without the major publishing and distribution costs associated with printed newspapers. This work is based on seven case studies of newspaper companies in Sweden Europe and North America and analyses newspaper companies views on future e-paper publishing. The objective has been to examine the conditions that would enable the e-paper medium to become viable as a newspaper-publishing channel. Newspaper companies regard the idea of a future e-paper edition as very promising but are uncertain as to what strategy to use. The final product will be a balance between cost reorganization the available number of rich media and updates. Based on the companies views five models of how to incorporate an e-paper publishing channel into existing newspaper production have been proposed. The appropriateness of the models depends on each newspaper company s conditions including assets consumer base and demographics current workflow and future strategies. Key Words newspaper e-paper multiple channel publishing electronic publishing newspaper strategies online business models newspaper production Introduction Newspapers are one of the oldest most ubiquitous and most standardized elements of the modern media landscape and according to Boczkowski 2002 they are closely associated with ink printed on paper. As a consequence the conversion to electronic publishing has been treated with a great deal of scepticism by the newspaper industry Fidler 2000 .

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