TAILIEUCHUNG - Belgian Beers: Where History Meets Globalization

In just eight years time, it is predicted that half of the world’s population will be on Australia’s northern doorstep. Four billion people across Asia, enjoying economic growth of around 10 percent per year, represent unparalleled opportunities for Australia’s economy, especially its dynamic farm sector. Expanding Asian societies need food and fi bre like never before and, due to their growing affl uence, are demanding produce of the highest quality: a domain where Australian farmers, because of our clean and natural production systems, have a clear competitive advantage. We are entering the Asian century - and we are. | LICOS Discussion Paper Series Discussion Paper 271 2010 Belgian Beers Where History Meets Globalization Damiaan Persyn Johan . Swinnen and Stijn Vanormelingen Katholieke Universiteit Leuven LICOS Centre for Institutions and Economic Performance Waaistraat 6 - mailbox 3511 3000 Leuven BELGIUM TEL 32- 0 16 32 65 98 FAX 32- 0 16 32 65 99 http licos Belgian Beers Where History Meets Globalization Version October 2010 Damiaan Persyn Jo Swinnen and Stijn Vanormelingen The great beers of Belgium are not its lagers. Its native brews are in other styles and they offer an extraordinary variety some so different from more conventional brews that at the initial encounter they are scarcely recognisable as beers. Yet they represent some of the oldest traditions of brewing in the Western world . Michael Jackson 1 Introduction When you ask people around the world what they associate Belgium with some of them say Belgium . Those who have heard of the country typically associate it with chocolates Brussels or Bruges the older ones with Eddy Merckx the young ones with Kim Clijsters or Justine Henin and with . Belgian Beers . Beers have become one of the countries prime points of recognition and fame. In this age of globalization Belgian Beers with ancient histories have been turned into true ambassadors of the country which one can increasingly find across the globe. The uniqueness of Belgian beers relates to some marked characteristics of the Belgian brewery sector and beer market which will be the focus of this chapter. VIVES KU Leuven LICOS KU Leuven HU Brussel and LICOS KU Leuven 1 First Belgium has a huge variety of wonderful beers on a per capita basis higher than any other country. Many breweries have a history going back many centuries and continue to operate in traditional ways but at the same time are very much alive in this age of globalization. For example brewery Roman located near Oudenaarde has been run by the same family .

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