TAILIEUCHUNG - Chapter 15: The Internet and Interactive Media

– Allows users to send electronic mail – Discussion groups, newsgroups, bulletin boards – Databases, library catalogs, and electronic journals – Software protocol for transferring files – Software protocol for transferring hypertext language files – Computer system for transferring files between computers – Document retrieval system used to search for Information – Use of keywords in databases to retrieve full text information – Sound, graphic images, video, and hypertext on single pages. | 15 The Internet and Interactive Media Advertising and Promotion A KJ T iSjr f McGraw-Hill Irwin 2004 The McGraw-Hill Companies Inc. All Rights Reserved. Internet - Overview A worldwide means of exchanging information and communicating through a system of interconnected computers from military government educational and commercial sources. Components include Electronic mail - method of sending messages electronically World Wide Web - universal database of information available to internet users Uses of the Internet for Marketing Electronic business - use of the Internet to conduct business activities Electronic marketing - the use of the Internet to conduct marketing activities Electronic commerce - use of the Internet for buying and selling products and services Electronic media - using the Internet as an advertising medium and a way to disseminate information to .

• Internet Marketing
• Interactive Media
• Sales Promotion
• customer loyalty
• Public Relations
• conducting PR
• Philanthropic activities
• Advertising Media
• Supplemental Media
• Direct Mail
• Electronic Media
• Print Media
• Satellite media
• Print advertising
• Digital interactive media
• Media planning
• Promotional products
• BMC Pediatrics
• Parent education
• Chronic condition
• Chronic health
• Marketing communications
• Integrated marketing communications
• Lecture Advertising and promotion
• Interactive marketing
• Media marketing
• Enhancing moodle for active learning
• Interactive multimedia
• Active learning
• Quizventure game
• Moodle native counterpart
• MEDIA STRATEGY
• advertising objectives
• setting objectives
• formulating strategies
• devising tactics
• marketing savvy
• Literary art
• Digital performance
• Media art
• Interactive drama
• Artificial Poetry
• Computer aided literature
• Screen writing
• Digital literature
• Opening Vignettes
• Chapter Summaries
• Ethical Perspectives
• Career Profiles
• Updated Global
• báo cáo khoa học
• báo cáo hóa học
• công trình nghiên cứu về hóa học
• tài liệu về hóa học
• cách trình bày báo cáo
• especially costly
• generates competition
• among jurisdictions
• entrepreneurs and small
• environment conducive
• small businesses
• Oxidation Processes
• Wastewater Treatment
• X Ray Microtomography
• Quality Analysis
• Computer Based
• On Line Assessment
• Annotation of lecture videos
• Multimedia driven pedagogical platforms
• Intelligent tutoring systems
• Media in education
• Interactive learning environment
• Lecture Advertising
• Target audience
• Planning process
• Creative process
• Integrating marketing communications
• Integrated marketing program
• Traditional advertising
• Interactive advertising
• Social media
• equally weighted
• sample period
• Ultrasonic Pulse Velocity
• Cementitious Materials
• Macro Micro
• Mechanical Behavior