TAILIEUCHUNG - TVB LOCAL MEDIA MARKETING SOLUTIONS

Multimedia content sharing and distribution over multimedia social networks is more popular now than ever before: we download music from Napster, share our images on Flickr, view user-created video on YouTube, and watch peer-to-peer tele- vision using Coolstreaming, PPLive and PPStream. Within these multimedia social networks, users share, exchange, and compete for scarce resources such as multime- dia data and bandwidth, and thus in°uence each other's decision and performance. Therefore, to provide fundamental guidelines for the better system design, it is important to analyze the users' behaviors and interactions in a multimedia social network, ., how users interact with and respond to each other | the growth and scope of television a report on the growth and scope of teleuision a report on the growth and scope of televlSion a report on the grou in a report on the growth and scope Dt teleulslo a report on the growth and scope ol teleulslon a report on the growth and scope of tele television a report on the growth and scope ot television report on the growth and scope of television a report on the growth and scope ot television Updated June 2012 TU Basics Introduction TV Basics has long been one of TVB s most popular publications. Here you will find information and statistics that will help you understand and navigate the increasingly complex multiplatform world in which we all operate. Local broadcast television stations have expanded their abilities to serve local marketplaces in a variety of ways that extend beyond their traditional on-air fare. They now provide digital subchannels hyperlocal websites local HD programming and mobile DTV to connect with viewers and to offer advertisers the synergy of local multiplatform advertising that reaches consumers at home at work and on the go. TV has come a long way since the 3-channel days of the 1950s and the complexity of the industry continues to increase. Now an informed observer of television must understand the impact of digital video recorders DVRs alternate-delivery systems ADS and cable vs. broadcast cumes. TV Basics can help. Since the blizzard of statistics generated by the industry keeps coming we now keep a cyber-edition of TV Basics on the TVB website updated regularly and ready to download whenever you need it. We suggest you bookmark for quick access to the most current data available. Don t see what you re looking for Call us at 212-486-1111 or e-mail info@. chances are we can help TVB is the not-for-profit trade association of America s broadcast television industry. TVB provides a great variety of tools and resources to help advertisers make the most effective and efficient use

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