TAILIEUCHUNG - The end of television as we know it A future industry perspective

The Government is not mandating ownership structures or business models. It will be for the market to respond to this framework and bid for the relevant licence or licences in support of business plans and having regard to anticipated revenues and costs. What the Government is seeking to achieve through this licensing framework is to create an opportunity for businesses which may come together as a network if that makes commercial sense; it also seeks to drive down capital and transmission costs for the local licensees and ensure good quality local TV provision is provided within a framework. | IBM Business Consulting Services IBM Institute for Business Value Media and Entertainment The end of television as we know it A future industry perspective IBM Institute for Business Value IBM Business Consulting Services through the IBM Institute for Business Value develops fact-based strategic insights for senior business executives around critical industry-specific and cross-industry issues. This executive brief is based on an in-depth study by the Institute s research team. It is part of an ongoing commitment by IBM Business Consulting Services to provide analysis and viewpoints that help companies realize business value. You may contact the authors or send an e-mail to iibv@ for more information. The end of television as we know it A future industry perspective Executive summary Television TV has an inspiring past ripe with milestones back to 1831 when British physicist and chemist Michael Faraday discovered electromagnetic The medium came of age in the 1950s with popular shows like I Love Lucy the 1954 World Soccer Championship color broadcasting and the beloved remote control. For several generations the TV audience happily embraced scheduled programming. For the industry making a connection with consumers was a pretty straightforward one-to-many recently Today audiences are becoming increasingly fragmented splicing their time among myriad media choices channels and platforms. For the last few decades consumers have migrated to more specialized niche content via cable and multichannel offerings. Now with the growing availability of on demand self-programming and search features some experiencers are moving beyond niche to individualized viewing. With increasing competition from convergence players in TV telecommunications and the Internet the industry is confronting unparalleled levels of complexity dynamic change and pressure to innovate. The industry is confronting unparalleled levels of complexity dynamic change and

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