TAILIEUCHUNG - Online Marketing Inside Out

Online marketingcan be simply defined as promotional activity on the Internet, including email. It can take many forms, including search engine marketing, email marketing, online advertising, social media, and affiliate marketing. This book will dedicate a chapter to each of the core disciplines vital to implementing a successful online marketing plan. We’ll cover what’ s important in building a long-term, stable, and profitable online business, using tried and tested techniques, as well as some of the newest approaches. Before you jump in and get your hands dirty , there are some overarching principles of online marketing that you need to appreciate before you embark on your first campaign. If. | sitepoint ___ONLINE MARKETING iNside out BY BRANDON ELEY SHAYNE TILLEY REACH NEW BUYERS USING MODERN MARKETING TECHNIQUES Thank-you for Downloading This Book Thank you for downloading the sample chapters of Online Marketing Inside Out by Brandon Eley and Shayne Tilley published by SitePoint. If you ve ever Googled marketing and found the amount of information overwhelming or you were unsure which so-called guru to trust then this book is for you everything you need to know is in one place in a step-by-step manner that anyone can follow. We couldn t have made it more simple or more practical if we tried. This excerpt includes a summary of contents information about the author editors and SitePoint the Table of Contents the Preface Chapters 1 and 2 from the book The Changing Face of Marketing and 21st Century Public Relations and Media the Index. We can t wait to share all this valuable information with you so enjoy these first 2 chapters and when you re ready to start actively marketing your business the rest of the book is only a click away. What s more when you buy your copy at SitePoint you ll receive a copy of Darren ProBlogger Rowse s book 31 Days to Build a Better Blog absolutely free. It s packed with tips tricks and techniques every blogger needs to know. For more information visit http launch 9554ca. What s in This Excerpt Preface 1. The Changing Face of Marketing Online marketing presents new opportunities and challenges 2. 21st Century Public Relations and Media Put your message out there press bloggers and more Index What s in the Rest of the Book Chapter 3 Turn Page Views into Profit Learn how to optimize your site and convert your visitors into paying customers Chapter 4 Search Engine Optimization The search engine pie is massive learn how to have your slice Chapter 5 Social Media Reach out and communicate with customers through social media Chapter 6 Email Marketing Implement profitable email marketing campaigns from scratch Chapter

• Internet Marketing
• Face of Marketing
• Page Views
• Search Engine Optimization
• Social Media
• Research methods
• business
• marketing
• business planning
• market research
• business magazine