TAILIEUCHUNG - Glossary of Interactive Advertising Terms v. 2.0

Test, you may work only on the section the test center supervisor designates and only for the time allowed. You may not go back to an earlier section of the test after the supervisor announces, “Please stop work” for that section. The supervisor is authorized to dismiss you from the center for doing so. All answers must be recorded on your answer sheet. Answers recorded in your test booklet will not be counted. Given the time constraints, you should avoid waiting until the last five minutes of a test administration to record answers on your answer sheet. Some questions on the General Test have only four response options (A through D). All. | Glossary of Interactive Advertising Terms v. Introduction The IAB s Glossary of Interactive Advertising Terms has been written to help marketers agency executives and publishers understand the evolving language of interactive marketing. Because our industry s jargon is constantly evolving we ve created the IAB wiki in order to help populate a more dynamic database of information on interactive advertising. To be part of the discussion please visit the IAB wiki at http www. iab. net wiki index. php Main_Page. A AAAA American Association of Advertising Agencies - Founded in 1917 the American Association of Advertising Agencies AAAA is the national trade association representing the advertising agency business in the United States. . See . Abandonment - when a user leaves a shopping cart with something in it prior to completing the transaction. Abort - when a Web server does not successfully transfer a unit of content or ad to a browser. This is usually caused by a user hitting the stop button or clicking on another link prior to the completion of a download. Activity audit - independent verification of measured activity for a specified time period. Some of the key metrics validated are ad impressions page impressions clicks total visits and unique users. An activity audit results in a report verifying the metrics. Formerly known as a count audit. Ad advertisement - a commercial message targeted to an advertiser s customer or prospect. Ad audience - the number of unique users exposed to an ad within a specified time period. Ad banner - a graphic image or other media object used as an advertisement. See for voluntary guidelines for banner ads. Ad blocker - software on a user s browser which prevents advertisements from being displayed. Ad campaign audit - an activity audit for a specific ad campaign. Ad centric measurement - audience measurement derived from a third-party ad server s own server logs. Ad display Ad delivered - when an ad is .

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