TAILIEUCHUNG - Producing your own media

These contracts are themselves relatively recent inventions in Belgium’s media policy process (Coppens and Saeys 2006). Prior to their creation in 1997, a license-fee system was used. Critics claimed that this left public service broadcasters both underfunded and unaccountable. Since the implementation of these contracts, audience shares have increased for public service broadcasters (De Bens 2004; d’Haenens and Saeys 2001). Scholars have questioned the general transparency involved in this process: whereas laws need to go through lengthy parliamentary processes, contracts are formed between a single department within the ruling government and the public service broadcasters (Coppens and Saeys 2006) | - Producing your own media w CIVICUS World Alliance for Citizen Participation Overview Welcome to this toolkit on producing your own media where we focus mainly on print media. We offer this toolkit because media is a powerful tool we can use to communicate our messages and advance our work as civil society organisations. Our media landscape is however largely dominated by the mass media produced for and in pursuit of profit. It reflects certain interests. Often it handles issues in a sensational way. Inasmuch as it is important that we try to get our voices heard in the mass media see the CIVICUS toolkits called Handling the media and Promoting your organisation it is also vital that we produce our own media. This offers us the opportunity to offer alternative perspectives and information promoting a better more just world. Producing your own media can be exciting and creative. It can bring people in your organisation together. Skills and media awareness can be built and your organisation strengthened. We hope you will find this toolkit useful. Producing your own media toolkit by Karen Hurt ltoolkits@civicus. org Page 1 of 75 Producing your own media toolkit by Karen Hurt ltoolkits@civicus. org Page 2 of 75 - Producing your own media w CIVICUS World Alliance for Citlfcn Participation Who will find this site useful This site offers suggestions for both experienced and inexperienced people on media production processes and practicalities. The site makes the connection between producing your media and organisational planning and budgeting skills development and using service providers. Because of this broad approach people in organisations who already produce media may find new things to think about. And those who are starting out should find it invaluable. We think the site will be particularly useful for organisations that do not have media departments. A brief description of the toolkit On this site you will find information about Producing your own media the .

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• Key Stakeholders
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