TAILIEUCHUNG - Power and the News Media

Both ABC and SBS enjoy broad public support. Additionally, viewers of public service broadcasters in Australia have higher levels of political knowledge than consumers of commercial news. Jones and Pusey (2010), for instance, find positive correlations between respondents who watch ABC or SBS regularly and are able to provide correct answers to basic questions concerning the Australian political system and current events. Conversely, those responding incorrectly to these questions were correlated with a preference for commercial sources, leading the authors to write: “the high correlation between reliance on commercial television for news and information and lack of political knowledge is. | 1 Power and the News Media Teun A. van Dijk University of Amsterdam INTRODUCTION In the study of mass communication there has been a continuous debate about the more or less powerful effects of the media on the Instead of reviewing these positions and their empirical claims this chapter examines in more general terms some properties of the social power of the news media. This power is not restricted to the influence of the media on their audiences but also involves the role of the media within the broader framework of the social cultural political or economic power structures of society. In order to focus this discussion better I limit it to the news media and in particular to the press thus ignoring the undoubtedly pivotal role of television and other media genres in mass 10 Political Communication in Action The theoretical framework for this inquiry is articulated within the multidisciplinary field of discourse analysis a domain of study in the humanities and social sciences that systematically examines the structures and functions of text and talk in their social political and cultural Applied to the study of mass communication this approach claims that in order to understand the role of the news media and their messages one needs to pay detailed attention to the structures and strategies of such discourses and to the ways these relate to institutional arrangements on the one hand and to the audience on the other For instance topics or quotation patterns in news reports may reflect modes of access of various news actors or sources to the news media whereas the content and form of a headline in the press may subtly influence the interpretation and hence the persuasive effects of news reports among the readers. Conversely if we want to examine what exactly goes on if it is assumed that the media manipulate their readers or viewers we need to know under what precise conditions including structural properties of news .

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