TAILIEUCHUNG - WILL IT PRINT?

Design the content, not the box it comes in Use your pixels on things that communicate meaning. It used to be very common for web designers to make just templates – attractive or jazzy containers which would have “content” added at a later time. This is a fundamentally wrong approach, because it doesn't fulfil the designer's mission - facilitating communication. If you find yourself decorating the package, rather than crafting real, meaningful content, stop & ask: “Are these pixels best used here?” You want the visitor to focus on the navigation & content as that's where the signposts are that point to the goals | InDeswn MAGAZINE 29 Excerpt from April May 2009 WillIt _ Print 10 tips for creating an InDesign file that prints perfectly. Subscribe Now for a Great Deal next page InDesii MAGAZINE Will It. Print by Steve Werner 10 tips for creating an InDesign file that prints perfectly. What s Inside 1. Talk To Your Printer Early 2. Construct Your File Carefully 3. Create a Document Bleed 4. Choose High-Resolution Images 5. Have the Fonts Your Job Will Need 6. Choose the Right Colors 7. Follow Best Practices for Handling Transparency 8. Preflight Your File 9. Choose the Correct PDF Preset 10. Maintain Communication previous page next page full screen 2 April May 2009 Excerpt There when you need it In the days before digital publishing the layout of publications or the creation of artwork for printing was almost always done by artisans craftspeople who either worked with ink-stained hands in a printing shop or who had been carefully schooled in the craft of printing. Today you re often on your own when you create an InDesign document for commercial printing. Here are some tips for preparing your job for printing that may save you and your printer a few gray hairs. 1. Talk To Your Printer Early Talk to your printer early in the process of constructing your print document. A customer service or prepress person at the printing company will tell you of production requirements for their particular presses. These guidelines include items such as the minimum distance that artwork should sit from edges and folds the sizes of panels for folded pieces and how much overlap must be created for a bleed. Following production requirements is particularly important if your printer is using special printing processes like die cuts or embossing. Also ask your print provider the following questions and store the information. I ll explain later how the answers will affect your files How do they prefer to receive files InDesign application files PDF files or both What kind of RIP do they use .

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