TAILIEUCHUNG - Lecture Lesikar's business communication: Connecting in a digital world (13/e): Chapter 14 - Kathryn Rentz, Paula Lentz

Chapter 14 - Using visuals to make your point. This chapter presents the following content: Plan which parts of your report or other document should be communicated or supported by visuals; explain how visuals are presented—size, layout, type, rules and borders, color and cross-hatching, clip art, background, numbering, titles, title placement, and footnotes and acknowledgments; construct textual visuals such as tables, pull quotes, flowcharts, and process charts;. | Chapter 14: Using Visuals to Make Your Point © 2014 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner. This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part. Plan which parts of your document should be supported by visuals. Understand how visuals are presented—size, layout, type, rules, borders, etc. Construct textual graphics. Construct visual graphics. Learn common errors in constructing and using graphics. Place and interpret visuals effectively. Chapter Overview Planning the Visuals Determine the purpose. Overall purpose: to communicate Specific purposes Clarify complex or difficult information Emphasize facts Add coherence Summarize Provide interest Filter vast amounts of data Enhance appearance Select the visuals. Nature of the content and context Reader’s needs Constructing Visuals Size Layout and .

• PR - Truyền thông
• Business communication
• Business messages
• Fundamentals of report writing
• Planning the visuals
• Constructing visuals
• Interpreting graphics
• Business communication design
• Lecture Business communication design
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Industrial communication
• Lecture Business and industrial communication
• Subordinate communication
• Communication activities
• Lecture Business communication
• Communication skills
• Business communication process
• Communication networks
• Oral communication
• Text based visuals
• Business writing design
• Writing process
• Business writing style
• Business of reports
• Organizing reports
• Informational reports
• Communication technology
• Technology influence
• Selecting appropriate words
• Avoid discriminatory wording
• Writing good news
• Neutral messages
• Writing bad news messages
• Writing persuasive messages
• Email sales messages
• Writing reports
• Conventional outline form
• Writing short reports
• Forms of short reports
• Communicating orally
• Using voice input
• Application documents
• Print résumé
• Creating effective messages
• Communication design
• Select channels
• Administrative communication
• Business communication environment
• Communication process
• Business environment
• Corporate culture