TAILIEUCHUNG - Lecture E-commerce (7/e): Chapter 1 - Kenneth C. Laudon, Carol Guercio Traver

Chapter 1 - The revolution is just beginning. After studying this chapter, you will know: Facebook - The new face of E-commerce? E-commerce trends 2010-2011, the first 30 seconds, What is E-commerce? E-commerce vs. E-business, why Study E-commerce?. | E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. seventh edition E-commerce: business. technology. society. Chapter 1: The Revolution Is Just Beginning Copyright © 2007 Pearson Education, Inc. Slide 1- Chapter 1 The Revolution Is Just Beginning Facebook: The New Face of E-Commerce? Class Discussion Do you use Facebook, and if so, how often? What has the experience been like? Have you purchased anything based on an advertisement on Facebook or by using a link provided by a friend? Are you concerned about the privacy of the information you have posted on Facebook? Slide 1- E-commerce Trends 2010-2011 Social networking continues to grow Social e-commerce platform emerges Online consumer sales return to growth Mobile computing begins to rival PC Explosive growth in online video viewing Continued privacy and security concerns Slide 1- The First 30 Seconds First 16 years of e-commerce Just the beginning Rapid growth and change Technologies continue to evolve at exponential rates Disruptive business change New opportunities Slide 1- What is E-commerce? Use of Internet and Web to transact business More formally: Digitally enabled commercial transactions between and among organizations and individuals Slide 1- E-commerce vs. E-business E-business: Digital enablement of transactions and processes within a firm, involving information systems under firm’s control Does not include commercial transactions involving an exchange of value across organizational boundaries Slide 1- Why Study E-commerce? E-commerce technology is different, more powerful than previous technologies E-commerce bringing fundamental changes to commerce Traditional commerce: Passive consumer Sales-force driven Fixed prices Information asymmetry Slide 1- Unique Features of E-commerce Technology Ubiquity Global reach Universal standards Information richness Interactivity Information density .

• Thương mại điện tử
• Lecture E commerce
• Thương mại điện tử
• Kinh doanh điện tử
• E commerce technology
• Types of E commerce
• E commerce trends